LASHINSKY INSIDE APPLE PDF

It must have felt like a kick in the stomach for Lashinsky, when Walter Isaacsons biography of Steve Jobs was released, because the two books cover a lot of similar ground. But they approach it from different perspectives. Isaacson, necessarily, focused on the CEO and founder, Jobs. Also, being completed, and published, after the death of Steve Jobs, the book dedicates a lot of thought to what Apple will be like after Steve Jobs, by looking at the key figures at the company Tim Cooke, Scott Forstall, and Jonathan Ive.

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You can read some of the highlights from the interview at that link, or listen to it in the audio player below. Adam Lashinsky: Hello, Kara. I texted … Excuse me for interrupting, we have the same title: Executive editor.

In the course of the day they released recommendations that in any other company would have gotten the CEO fired. It was a busy day from a news point of view. It was a woman. It was a woman, right, exactly.

The findings would have been far more interesting. Me too. The details of what he found … In other words, you have to infer everything from the recommendations and you can infer a fair amount but not a lot. The other thing that I think is interesting … I prefer to think of it as actually exposing ridiculous behaviors on the part of overprivileged white men in Silicon Valley.

Anyway, go ahead, move along. Like I said, I think if you want to … You made the point that at any other company these recommendations would have included the firing of the CEO. That he will continue to be involved, I believe the way he put it was with the most strategic decisions.

I read that as him not leaving at all, not stepping down, stepping down as CEO is sort of beside the point. Why do you think that? How was he able to hang on? Right, nobody would have fired the board. Explain to everyone why that is, to the board structure, because he and his friend and close colleague Garrett Camp — The true founder of Uber.

Why is Camp sticking so closely to him? Why did Camp turn over the reins of Uber so willingly to Travis Kalanick so early? I think Garrett Camp was very comfortable with that. He was really the first person to take serious money out of the company and one of the very few people to take serious money out of the company.

Because going public is the goal, presumably, of the company. I understand. Dog years in Silicon Valley time. Yeah, I understand, we can discuss the morality of it, but we know that Silicon Valley venture capitalists will tolerate almost anything if they can make their almighty buck. Huge, existential threat. I think Steve Jobs was a walker and a talker too.

I never walk with them but go ahead. Believe me, I would rather have been sitting at a table taking notes with my recorder sitting right there.

That it works. I did. Because Waymo is alleging theft of … Explain the Waymo lawsuit. I would agree. Uber, which presumably has more assets than Levandowski and to knock them out of the box. Uber has tried vociferously to settle, to go to mediation, the judge disallowed that. Uber obviously would rather write a check. Tell me what you were thinking about when you wanted to … Sure. When I sort of started thinking about it, it was or so and what I was witnessing was this company — at that point barely four years old, had already expanded around the world very quickly.

They had raised already billions of dollars, they already had a multi-billion dollar evaluation, they had had this profound impact on taxi systems in many places. I thought — and think — that it was and is an important story and that it was if you believe that this app revolution was serious. I believe that it was the best example of what this thing could power.

Well, if it helps them raise money they will. The idea was that this was a different … How was it different? Because it is one of the few — Airbnb, I guess, and some others — that have come out of this next era of Silicon Valley.

Not purely digital. That it represented what from your perspective? The next stage of these kinds of companies that we cover. If you put them in buckets or phases of evolution from the companies that existed around Microsoft and Intel to the companies that existed around Yahoo and Google and then the companies that existed around Facebook and Twitter and what not, this was the next thing.

I thought that was interesting, I do. He presided over two relatively failed startups, one completely failed, very difficult relationships with almost every investor he had and everything ended in tears for this guy. Including his own. The part of the story that I think is really interesting, he was part of the founding team of this company called Scour, which as you said went completely belly up.

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DAVID YONGGI CHO CAMBIA TU MENTALIDAD PDF

Inside Apple

The short book is stuffed full with as much fanboy fodder as armchair advice for the budding something entrepreneur. A designer would sit in this room opening them, figuring out which unboxing experience customers would love the most. Lashinsky places almost exclusive emphasis on the years after the Steve Jobs returned to Apple as CEO in , rather than those that preceded it. This is a wise choice; nobody in could possibly be still scratching their heads wondering how the company pissed away its glory between and

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