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Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace.
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MEDIA/IMPACT Pengantar Media Massa Edisi 9 - Shirley Biagi
Media impact : an introduction to mass media